Video is an essential tool for schools, businesses, and marketers. It’s also a highly sought-after resource among consumers. In fact, an estimated 80 percent of people prefer video over written content. That figure includes students, employees, customers, and prospects. Though virtually all types of video content can more effectively capture people’s attention and deliver information than written text, live streaming has become a popular choice. It offers the interactive aspects so many viewers are looking for combined with the benefits of video.
Live streaming can be an exceptionally effective tool for marketing, education, employee training, and many other activities. All that being said, the popularity and effectiveness of your live stream events largely depends on their quality. Having the right tools for live video production can make a world of difference in that respect. Consider some of the crucial tools you’ll need for high-quality and highly effective live streaming.
Cameras and Microphones
As you might imagine, tools for capturing your video and audio content are vital. That includes cameras and microphones. Though you can technically use the cameras and microphones that are built into most phones or laptops, they may not deliver the quality video and sound your viewers expect. You can elevate your live stream with high-quality, dedicated alternatives. They’ll give you seamless video and audio without distortion, lag, interference, and other problems you could encounter with cheaper options.
Encoders
Encoding devices are equally essential for exceptional live streaming experiences. As you capture your audio and video content, you can’t simply send it out to viewers. It needs to be converted into a digital format that’s suitable for a variety of devices and viewing platforms. That’s where encoders come into play.
Two types of encoders are available: hardware and software versions. Software encoders are installed on computers, and they use their CPUs or GPUs for power. Hardware encoders are standalone devices that are made specifically for streaming. They don’t draw power from your computer, and they tend to provide improved performance. Though software encoders are more affordable, they’re not quite as versatile as hardware versions, and they’re prone to crashing and other issues. Hardware encoders usually create a better streaming experience for both users and viewers.
Switching Devices
If your live streams include input from multiple sources, you’ll need a switcher. These devices allow you to transition smoothly from one input to another. As is the case with encoders, both hardware and software switchers are available.
Software switchers are often a more affordable option, which makes them suitable if you’re working on a tight budget or you only live stream on occasion. For those who routinely live stream, though, hardware switchers are recommended. They give you more control and versatility during live events.
Having the Right Equipment for Live Streaming
Live streaming is a powerful tool that can catch people’s attention and greatly increase engagement and recall. It can allow you to reach a broader audience in real time as well. Still, the quality of your live streams can make a major difference in how effective they are for achieving the results you’re looking for. Having the right equipment for live streaming will help you reach your goals.
Though you may already have the tools you need for live streaming built into your laptop or phone, they won’t necessarily deliver the experience your viewers expect. Having dedicated live streaming equipment is recommended. It’ll give your viewers the high-quality experiences they want and make your events more effective.
